…”Technological enhancements are the main driving forces behind progress and innovation in the sports world. Not only do they impact the way in which we engage with our favorite activity, but they define the boundaries of what is possible in terms of equipment design and performance. On top of that, technological advancements also translate to new applications and innovation opportunities that are constantly reshaping the sports business.The golf industry, in particular, has seen tremendous changes over the past decade. Someone picking up a club today for the first time will have a completely different experience than someone who’s started 10 years ago. The equipment, the coaching strategies, and even the competitive world have all developed within the boundaries created by modern technologies.”
See attached pdf.